Explain why the information is needed — otherwise it seems intrusive.
3.3 · Unwillingness to AnswerRemedy · Explain the purpose
Explain the purpose
i
Legitimize the purpose
Explain why the information is needed — otherwise it seems intrusive.
Why would a cereal maker be interested in respondents’ age, income and occupation?
✓Legitimize the information request
“To understand how the consumption of breakfast cereals differs between people of various ages, incomes and occupations, we need the following information from you …”
