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Chapter 3 · Questionnaire · Slide 105/274

Clarify the context

Some questions seem inappropriate in the wrong context. Introduce them with an explanatory statement.

3.3 · Unwillingness to Answer Remedy · Clarify the context

Clarify the context

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Provide context

Some questions seem inappropriate in the wrong context. Introduce them with an explanatory statement.

Questions about hygiene habits seem normal in a medical survey — but out of place in a survey about fast-food restaurants.
✓Introductory statement
“As a fast-food restaurant, we strive to provide our customers with a clean and hygienic environment. That’s why we’d now like to ask you a few questions about your hygiene habits.”
QUESTIONSTAR · Dr. Paul Marx 105 / 274
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