Chapter 3 · Questionnaire · Slide 110/274
Three principles
3.5 · Determining the Order of Questions
QUESTIONSTAR · Dr. Paul Marx
3.5 · Determining the Order of Questions
Three principles
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Determining the Order of Questions
Opening questionsShould be interesting, easy and non-threatening
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— they determine whether respondents continue.
Type of informationRule of thumb: ask the research-relevant information first, then the classification and lastly the identification information
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Difficult questionsPlace sensitive, embarrassing, complicated or tedious questions as far back
Sushi pieces in a fixed order on chopsticks — order matters
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