Chapter 3 · Questionnaire · Slide 111/274
Funneling and Skip Logic
Place the question branched to as close to the triggering question as possible.
3.5 · Determining the Order of Questions
Halo Effects
Funneling and Skip Logic
Funneling
General before Specific
1General first
"Which aspects play an important role for you when choosing a department store?"
2Then specific
"How important is the convenience of the location to you when choosing a department store?"
Skip Logic
Logical Arrangement
Place the question branched to as close to the triggering question as possible.
Arrange branching so that respondents cannot anticipate which additional information will be asked.
QUESTIONSTAR · Dr. Paul Marx
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