Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Slide 114
Chapter 3 · Questionnaire · Slide 114/274
Design a Convincing Introduction
The Introduction
3.6 · What's Next?
The Introduction
Design a Convincing Introduction
1
Spark respondents' interest
2
Explain the reasons and goals
3
Ask respondents for help
4
Emphasize that their support is valuable
5
State how long the survey takes
6
Emphasize anonymity
7
Provide incentives
Preferably
non-monetary
incentives.
QUESTIONSTAR · Dr. Paul Marx
114 / 274
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