Principles of Survey Research
Chapters
▾
Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Slide 115
Chapter 3 · Questionnaire · Slide 115/274
Pretest! Pretest! Pretest!
Test the questionnaire on a small sample before deployment — and check every aspect:
3.6 · What's Next?
The Most Important Step
Pretest! Pretest! Pretest!
Test the questionnaire on a small sample before deployment — and check
every
aspect:
Content of the questions
Wording / phrasing
Order
Form & layout
Difficulty of the question
Instructions
Analysis methods
QUESTIONSTAR · Dr. Paul Marx
115 / 274
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