Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Slide 159
Chapter 5 · Data Analysis: A Concise Overview of Statistical Techniques · Slide 159/274
Bar Graph
Bar height = frequency or relative frequency
5.1.1 · Organizing Qualitative Data
Graphical Representation
Bar Graph
Bar height =
frequency
or
relative frequency
Bars must
not touch
Absolute Frequencies
10
3
1
3
5
3
1
Favorite color
FREQUENCY
0
2
4
6
8
10
12
blue
red
orange
yellow
green
pink
purple
Relative Frequencies
0.38
0.12
0.04
0.12
0.19
0.12
0.04
Favorite color
RELATIVE FREQUENCY
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
blue
red
orange
yellow
green
pink
purple
QUESTIONSTAR · Dr. Paul Marx
159 / 274
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