Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Slide 160
Chapter 5 · Data Analysis: A Concise Overview of Statistical Techniques · Slide 160/274
Pie Chart
Should always show relative frequencies.
5.1.1 · Organizing Qualitative Data
Graphical Representation
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38%
12%
12%
19%
12%
blue
38 %
red
12 %
orange
4 %
yellow
12 %
green
19 %
pink
12 %
purple
4 %
Should always show
relative frequencies
.
Needs
labels
— directly on the chart or in the legend.
QUESTIONSTAR · Dr. Paul Marx
160 / 274
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