Background, conversations with decision-makers and experts, then a clear management and research question.

Theoretical foundations, models, hypotheses; methods presented graphically and non-technically, details in the appendix.

Justify the analysis plan and techniques, explain them in simple terms with examples.

The longest part. Structured by form of analysis, data collection method or objectives — tied to the information needs.

Don't just summarize: interpret and — where possible — derive actionable recommendations.

Name limitations in a balanced way, without undermining confidence; appendix with authorization, questionnaire, sample.