Chapter 3 · Questionnaire · Slide 94/274
Avoid implicit alternatives
Implicit alternatives are answer options that were not explicitly named. Make the counter-option visible.
3.1 · Asking Questions
Rule 6 · Name the alternatives
Avoid implicit alternatives
Name the alternatives
Implicit alternatives are answer options that were not explicitly named. Make the counter-option visible.
✕Example
"Do you like to take the train for short city trips?"
✓Ask instead
"Do you like to take the train for short city trips, or do you prefer to drive?"
QUESTIONSTAR · Dr. Paul Marx
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