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Chapter 3 · Questionnaire · Slide 104/274

Reduce the effort

Minimize the effort required to answer. Instead of recalling freely, let respondents select from a ready-made list.

3.3 · Unwillingness to Answer Remedy · Reduce the effort

Reduce the effort

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Reduce the effort

Minimize the effort required to answer. Instead of recalling freely, let respondents select from a ready-made list.

✕Example
“Please name all the departments where you shopped during your last visit to the department store.”
✓Ask instead
“Please tick all the departments where you shopped most recently:”
Women’s clothingMen’s clothingChildren’s clothingCosmetics …Other (please specify) ______
QUESTIONSTAR · Dr. Paul Marx 104 / 274
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