3.4 Increasing Willingness of Respondents

Increasing Willingness of Respondents

Sensitive Topics:


-family life

-political and religious beliefs

-involvement in accidents or crimes


  • Place sensitive topics at the end of the questionnaire
  • Preface questions with a statement that the behavior is of interest in common
  • Ask the question using third-person technique: phrase the question as if it referred to other people
  • Hide the question in a group of other questions
  • Provide response categories rather than asking for specific figures

To the beginning of the section