What QUESTIONSTAR can do.
A nearly complete list.

• Over 18 base types with 36+ variants
• Responsive editor

  Desktop and mobile devices.

• WYSIWYG editor for questions

  Edit directly in the live layout, no separate input forms.

• Rich editor for all texts

  Insert tables, images and videos.

• Drag & drop

  Move survey elements around.

• Automatic saving

  No “Save” or “Apply” clicks.

• Undo / redo in the editor
• Audit trail

  See who started, stopped or deleted the survey, and when.

• Search across question texts and answer options

  Jump straight to the right spot and keep editing.

• Magic wand: scale library

  Agreement, importance, NPS, Likert, frequency and more — insert with one click.

• Copy / paste for web content

  Paste text with images straight from the web, no HTML code.

• Editing during live data collection

  Changes don’t affect data consistency.

• Copy from another survey

  Take questions, blocks or pages from existing surveys.

• Preview dev tools

  Show hidden questions, bypass validation, ignore skip logic — for pretests and debugging.

• Page properties

  Required-toggle for whole pages, “mark as complete”, “end questionnaire” trigger per page.

Whitelabel fully included in all Business plans. In the free plan and some Academic plans, a subtle QUESTIONSTAR notice stays visible.

• 13 layout templates

  Ready-made style templates — fonts, colors, images preconfigured. Presentable even without your own corporate design.

• Add your logo

  Position left/center/right, size and background adjustable.

• Your own colors and fonts

  Hex codes, Google Fonts, or upload your own font.

• Custom domain

  feedback.yourbrand.com instead of survey.questionstar.com — as a paid add-on with DNS setup.

• Responsive preview

  Preview on smartphone, tablet and desktop — see what respondents will see before the survey goes live.

• Source code editor — HTML, CSS, JavaScriptin every plan

  Available in every plan. Template engine with placeholders ({{template-title}}, {{progress}}, {{body}}, {{button-back/next}}) for clean integration.

• Progress bar

  Shows completion progress — can be turned on or off.

• Back button

  On or off, depending on your methodology.

• Direct link

  One public URL — shareable, permanent or time-limited.

• Token links / personal links

  One unique link per recipient, single-use, with expiry date. Also as a short link for SMS, print or personal handover.

• QR code

  As SVG and PNG, scalable without limits — from business card to poster.

• Website embedding — 5 modes

  Inline, button, tab, modal, bubble. JavaScript embed with responsive heights (autoHeight / minHeight / maxHeight) and saveParentURL for context capture.

• Social link with OG preview

  Title, description and preview image definable. OG tags ensure a clean preview in LinkedIn, X, WhatsApp or Slack.

• Email sending

  With personalization and scheduling. Reminders go only to recipients who haven’t answered yet — those who finished get an optional thank-you instead.

• Contact lists

  With opt-in and opt-out functionality. Import from CSV or maintain directly in the tool.

• Email delivery report

  Sent, delivered and bounced counts per mailing.

• Scheduler — fixed points in time

  Invitation three weeks ahead, reminder the day before, feedback the day after. Fixed dates, no relative triggers.

• Quotas and screening

  Set a maximum per answer option or respondent profile. When the quota is full, you decide what happens: continue to the end of the survey, branch to another path, or politely decline.

• Prevent multiple responses

  Selectable per survey: cookie-based (one browser, one response) or via personal token link (one person, one response).

• Open surveys

  Anyone can fill them in, no login.

• Closed surveys

  Password-protected or via personal token links.

• Returning-respondent detection

  Via cookie and personal link. Prerequisite for “pause + resume” and “prevent multiple responses”.

• Pause and resume

  Respondents can continue later from the same spot — including back-navigation after resuming.

• Schedule / availability window

  Survey active only in a defined time window — from–to date and time configurable.

• Time limit per survey

  Maximum completion time per survey — e.g. for exam or test setups.

• CAPTCHA for public surveys

  With customizable intro text / instructions. Anti-bot protection for open surveys.

• Double opt-in for email address collection

  When you collect email addresses, automated confirmation via a verification link.

• Accessible surveys

  Screen-reader support. All questionnaire elements labeled for blind respondents.

• Save GPS location

  For field interviews. A map of interview locations can be generated in the analysis.

• Audio recording

  For controlled experiments or field interviews during the survey.

• Custom system messages

  Your own texts for error and system messages per survey.

• Real-time dashboard

  Responses appear immediately. Live counter without refresh — the numbers are always current.

• Overview of key indicators

  Completion by channel, 14-day trends, quota status, mailing statistics.

• Interactive live voting

  E.g. during a lecture or concert — live voting with visible results.

• Response rate

  Respondents who started vs. completed the survey.

• Filters

  Analyze responses for a specific group — region, department, time period, answer cluster.

• Crosstabs

  See differences and relationships between groups.

• Custom variables

  Create variables from other questions’ answers — e.g. mean or sum of several items.

• Tabular summary

  Count, percentage and cumulative percentage per answer option.

• Descriptive statistics

  Count, min/max, median, variance, standard deviation per question.

• Chart types

  Pie, bar, column, scatter, box, line, histogram, radar and treemap charts. With stacking by values and shares.

• NPS gauge

  Built for NPS questions — promoters / passives / detractors shown in zones with a live score.

• Heatmap visualization

  Heatmap-question results rendered as a heat layer over the original image.

• Word cloud + TF-IDF tag cloud

  Frequency-based word cloud and weighted tag cloud for text questions.

• Inferential statistics

  t-test (paired and independent), correlation (Pearson’s r, Spearman’s rho, Kendall’s tau), regression analysis — right in the tool, with significance levels reported.

• Multi-report system

  Several separate analysis reports per survey on the same dataset — e.g. NPS deep-dive, sentiment snapshot, quarterly comparison.

• Automatic updates for new questions

  The main report adds a new visualization automatically. In additional reports this is off by default (can be enabled) — those are usually meant for focused views.

• Per-visualization export

  Export a single chart — not necessarily the whole report.

• “Apply to similar charts”

  Bulk-edit visualization settings across several matching charts.

• Report export

  Word, Excel, PowerPoint and PDF — with real, editable Office charts, not images.

• Online report publishing

  Share reports via link, no login required.

• Generate test dataset

  Create simulated responses to check report designs before live data collection.

• Raw data export

  CSV, XLSX (Excel), SAV (native SPSS format including variable labels).

• Encrypted data connection

  SSL / HTTPS for all connections.

• GDPR-compliant

  DPA included.

• Servers in the EU

  IONOS data centers in Frankfurt and Berlin.

• Daily backups

  Automatic daily backups.

• Server load balancing

  High availability through load balancing across several servers.

• Separation of personal data

  Export survey responses and personal data separately — e.g. for data protection officers with their own access.

• Anonymize IDs — with or without a key

  Respondent IDs are anonymized before export. Optionally with a key (for longitudinal studies) or without.

• IP options — three levels

  Full IP / partially masked IP (first two octets removed) / don’t store IP. Selectable per survey.

• “Once anonymous — stays anonymous”

  If a survey is defined as anonymous, that status can’t be revoked — not even by the owner. Only a new copy can have a different anonymity configuration.

• Branching — jumps when leaving a page

  Conditional jumps (e.g. “if answer X → page Y”) or unconditional jumps (always to page Y after the current one). Multiple conditions combinable.

• Display logic

  Show or hide a specific question, answer option or page depending on an answer. Works within a single page too.

• Loops

  Ask a question or group of questions repeatedly — e.g. the same rating per speaker or product variant.

• Piping

  Insert the text or value of a chosen answer into later questions, options or instructions — no code.

• Required answers and soft reminders

  Per question: “strict” (no continuing without an answer) or “soft” (a hint on the first attempt, skippable after that).

• Randomize answer options

  Random order with the option to pin certain elements (e.g. “Other” or “None of these”) to fixed positions.

• Randomize questions within a page

  Random question order on a page — for effect control within question blocks.

• Random selection from a question pool

  Show N questions randomly out of X available — useful e.g. in onboarding trainings or knowledge checks.

• Randomize pages and page groups

  Random order at page level.

• A/B tests

  Different question or page variants within the same survey — even random allocation.

• Rule builder with AND/OR

  Combine multiple conditions. Condition sources: question answers, custom variables, URL parameters, scoring points, device type, custom fields from contact lists, and more.

• Survey project management

  A clear list of all surveys, filterable.

• Folder organization

  Structure surveys in folders.

• Data collection widgets

  Current status per survey as a widget — response counter, quota status, mailing statistics.

• Trash / archive

  Deleted surveys move to the trash — recoverable before final removal.

• Share a surveyin every plan

  Share a survey with other users — even in the free plan. The invited person doesn’t need to be a member of your account; they get access with exactly the rights you grant per person.

• 12 granular rights plus an administrator switch

  From editing questions through layout, translation and mailing to report access and data export. Plus an “administrator” switch that enables all rights at once.

• Project groupsuser management

  Share a survey with a group — all members get access automatically. Whoever joins later sees the existing surveys too.

• Define your own rolesuser management

  Editor, translator and designer as templates. Create your own roles with their own rights profiles — matching your organization’s structure.

Security policies for user management: see Section 6 “Security” (sub-section 6a).

• Images

  A library of uploaded images, reusable across surveys.

• Files

  A library of uploaded files (PDFs, documents, audio).

• Email texts

  Prewritten email texts, reusable for mailing campaigns.

• Contact lists

  Lists of email recipients with custom extra fields (e.g. name, department, employee ID), reusable across surveys.

• Points per answer

  Assign points to each answer option — flexible per question. Combinable with branching logic and piping.

• Automatic total

  The total score is calculated and displayed automatically.

• Multiple point categories

  Points per answer can go into several categories at once — e.g. school subjects (literature, math, physics) or assessment dimensions (knowledge, confidence, speed).

• Automatic grading

  Set thresholds — pass/fail or multi-level grading systems.

Over 18 base types with 36+ variants. The list below shows the base types with their most important sub-variants. For detailed fine-tuning, see the Help Center.

• Exclusive option

  “None of the above” — in multiple-choice questions, other answers are reset.

• Additional “Other” text field

  With a customizable placeholder text.

• Visual highlight for “no answer”

  Through color highlighting.

• Mark as private data

  Private data can be exported separately from the rest — only users with the corresponding access (usually data protection officers) can do that.

• Import longer lists from CSV, XLS or XLSX

  E.g. country, department or postal-code lists — just upload them.

• Min / max number of selected options

  Configurable per question.

• Min / max allowed input value

  For numeric inputs.

• Answer validation

  The answer must match a specific format or fall within a number or date range. Custom error messages possible.

• Strict required answer

  Respondents can’t continue without answering.

• “Soft” required answer

  An error message appears first — on the second attempt, the question can be skipped anyway.

• Preselected answer

  Answers can be preselected based on contact-list data, URL parameters, or by hand.

• Customizable text-field placeholders

  E.g. “Please complete”, “Enter the date”, “Revenue in thousands of euros”.

• Display mode per question

  Configurable per question — e.g. an NPS question as a button row or classic radio buttons / checkboxes.

• Field prefix and postfix

  Fixed text before or after the input field — e.g. “€”, “km/h”, “Please:”.

• Additional scale labels

  Anchor labels on numeric scales — clarifying the scale endpoints.

• Inline question

  Adjacent questions shown side by side instead of stacked — a more compact display.

• “Show in the report” — per-question toggle

  Include a question in the report or hide it.

• Custom ID for JavaScript

  Your own HTML ID per question — for JS hooks and CSS selectors.

• API

  RESTful API with Swagger / OpenAPI documentation at api.questionstar.com.

• API tokens

  Generate and manage tokens — each with its own name, deactivatable at any time.

• Webhooks

  Closed-loop workflows with external services. Conditional and end-of-survey triggers — see “Distributing surveys”.

• Zapier

  Connect to thousands of apps and services.

• n8n

  Modern workflow automation.

• Google Data Studio

  Direct access for analysis dashboards.

• MS Power BI

  Direct access for analysis dashboards.

• Migration from Qualtrics

  Import existing surveys directly — .QSF and .CSV. Logic, question types, answer options and data are carried over.