A template saves time in the build. It doesn’t replace adapting to your research question, your company, your target group. We provide structures — you have to adapt them yourself.
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Which questions come, in which order, with which answer scale. That saves time.
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Which research question you want to answer. Which language your target group speaks. Which context details are relevant.
It should be adapted before publishing.
We recommend a pretest with 3–5 people before you start. Test your planned analysis at the same time — what you don't ask, you can't analyze later.
Eight topic blocks from work situation and pay through leadership and communication to innovation and overall satisfaction. 46 statements on a 7-point scale plus open follow-ups and demographics. Modeled on Gallup Q12 and the Job Diagnostic Survey.
Open templateFor the leadership of small teams (10–50 people) who communicate personally and directly with their staff. Quantitative anchors (team, recommendation, manager rating) plus several open fields for stories and improvement ideas. Informal, founder tone.
Open templateMeasures the satisfaction of internal HR customers (managers, stakeholders) rather than employee satisfaction. Four topic blocks (policies, recruitment, development, service quality) plus a Dave Ulrich role profile. Each statement rated twice (importance + delivery) as a side-by-side matrix — directly yielding an action roadmap via importance-performance analysis. After Volker Nürnberg, Mitarbeiterbefragungen, Haufe 2017.
Open templateA pulse survey on the staff's mental state — perceived stress (10 items after Cohen, Kamarck & Mermelstein 1983, Journal of Health and Social Behavior) and subjective wellbeing (5 items after WHO 1998). Both scores yield four quadrants: healthy / resilient under pressure / burnout risk / disengagement — with different recommended actions. Fully anonymous, minimally demographic (only area and length of employment). Suitable for quarterly or semi-annual repetition as trend tracking.
Open templateA pulse survey during ongoing transformations, culture initiatives, new mission statements or post-merger integration. Measures not "are employees satisfied" but where each person stands in the change process — after the ADKAR model of individual change adoption (Hiatt, Prosci 2006): Awareness, Desire, Knowledge, Ability, Reinforcement. Plus overall satisfaction, a 12-month change trend, comparison with other employers and Employee Net Promoter Score (eNPS). Three open topic suggestions for the next wave. K-anonymity (minimum participation 5) communicated explicitly. Repeatable quarterly. Adapted from a mood barometer actually run at a company.
Open templateA short pulse for the first 90 days — sent as a series at three measurement points (day 7, day 30, day 90) to track each person's development across the onboarding phase. Four constructs after the 4-C model (Bauer 2010): clarity, integration, onboarding, retention. Includes eNPS as an early indicator of early-turnover risk. Identical items across all three waves for clean trajectory analysis.
Open templateA comprehensive, modular template for the entire onboarding phase — ten thematic blocks from recruitment through pre-boarding, first day, role clarity, onboarding, manager, team and culture to engagement and overall assessment. Before publishing, you choose the blocks that fit the measurement point — a decision matrix in the hint text shows which blocks make sense at pre-start, day 7, day 30 or day 90. Based on the 4-C model (Bauer 2010), with eNPS and three open fields.
Open templateA classic multi-perspective 360° assessment for managers — eight competency areas from leadership & vision through communication, staff development, decisions, collaboration, personal impact and expertise to alignment with company values. 42 Likert items phrased in the third person — the same questionnaire for self- and other-assessment. With role capture (self / manager / direct report / peer / other) for per-perspective analysis and self-vs-other gap analysis. Plus four open questions. Based on Lepsinger & Lucia 1997.
Open templateA qualitative 360° variant for individual development support by an external coach or an HR business partner — deliberately without scales and averages. Eight open questions on perception, development areas, leadership, collaboration and self-perception. Value comes from recurring patterns across six to eight people, grouped by the coach and translated in the debrief into two or three concrete development steps.
Open templateA compact 360° variant with mandatory rationale — a coarse three-point scale (needs development / meets expectations / exceeds expectations) plus a required free-text comment directly under each item. So each statement gets both a quantitative direction and a concrete rationale. Ten items in four domains: professional performance, safety & quality, communication & collaboration, trust & integrity. Plus a concerns query as an early-warning signal. Adapted from the UK GMC's Good Medical Practice framework.
Open templateA general engagement pulse for use between annual deep-dive surveys. Five topic blocks (working conditions, direct manager, team, organization, engagement & wellbeing) with 19 Likert items in total, plus eNPS and two open questions. Methodologically grounded in Gallup Q12, the Job Demands-Resources model (Bakker & Demerouti) and UWES-3 (Schaufeli et al. 2019, validated short form of the Utrecht Work Engagement Scale).
Open templateA data basis for hybrid-policy decisions — suitable when introducing or revising a hybrid arrangement, in preparation for return-to-office discussions, or as an annual review of existing models. Four dimensions (enablement, productivity & career visibility, communication in a hybrid setting, work-life balance) plus concrete preference capture with a desired number of office days and the strongest reasons for office vs. remote. Three open fields. Based on Bloom et al. 2015 (QJE) and Choudhury et al. 2021 (SMJ).
Open templateThe proactive counterpart to the exit interview — asks employees, while they're still there, what keeps them and what would make them leave. Seven modular blocks (stay factors, direct manager, job content, recognition, development, team & culture, stay risk), around 40 items. With an intent-to-stay scale as an early indicator. The hint text includes a decision matrix for four occasions: end of probation, annual check, pre-risk intervention, critical-talent retention. Based on Finnegan 2018 and the Saratoga 20,000-employee study (75% of departures are supervisor-driven).
Open templateThe retrospective counterpart to the stay survey — captures the reasons, experiences and improvement suggestions of people who have left the company. Six modular blocks (reasons for leaving, job & expectations, work environment & culture, direct manager, development & recognition, recommendation & closing with eNPS and comeback likelihood). Around 30 items. Hint text with a decision matrix for four departure types (voluntary, involuntary, retirement, internal move) and a timing recommendation: send 30–60 days after departure (Spain & Groysberg 2016, HBR) — for more honesty and more reflective answers than on the last working day.
Open templateProduct, service, brand, competition — from touchpoint to positioning.
More on customer feedbackA classic brand-tracking survey — with the methodologically correct order: unaided awareness (recall, open) before aided awareness (recognition, brand list), so the recall measurement isn't contaminated by the list. Plus channel attribution (where awareness comes from), funnel stage (from "only know of it" to "buy regularly"), purchase likelihood and brand-image associations. Demographics for segment cuts. Repeatable identically in waves for tracking. Based on Keller 1993 CBBE, Aaker 1991 brand pyramid and the McKinsey Consumer Decision Journey.
Open templateA data basis for strategic positioning decisions — all relevant brands are compared on identical dimensions (quality, value for money, innovation, reliability, service, image). Plus preference capture ("which would you choose today?"), switch scenarios (which brand would you switch to if your favorite weren't available?) and switching likelihood. Three open fields on strengths, weaknesses and areas for improvement. Provides input for perceptual mapping. Based on Aaker 1991 Brand Equity Ten, Kotler & Keller positioning, Romaniuk & Sharp 2016 mental availability.
Open templateA peer-reviewed measurement of perceived service quality across 5 dimensions (tangibles, reliability, responsiveness, assurance, empathy). 22 validated items after Cronin & Taylor 1992.
Open templateA post-visit survey in brick-and-mortar retail with a focus on staff performance. Core rating (1–2 min) plus an optional deep-dive on appointment, staff quality, advice coverage (warranty, services, purchase options) and a manager callback option. With jumps and PII capture, GDPR-compliant.
Open templateCombines NPS, usage screening and targeted testimonial mining. A storytelling block ("If a stranger on the bus…", "What would hurt you if…") provokes authentic customer quotes. A graduated permission cascade (GDPR-compliant) identifies reference customers for case studies, beta tests, brand messaging. With branching and display logic.
Open templateMeasures the perceived quality of your online shop across four validated dimensions: efficiency (8 items: navigation, search, checkout), fulfillment (7 items: delivery reliability, availability), system availability (4 items: stability, performance), privacy & security (3 items). Plus an optional service-recovery block (shown only when there's a problem) with three sub-dimensions after Wayne, Shore & Linden. A classic NPS question (0–10) and open fields. After E-S-QUAL (Parasuraman, Zeithaml & Malhotra 2005, Journal of Service Research).
Open templateA systematic capture of cancellation reasons — not "why are you leaving", but "which of the ten categories does your departure fall into". Based on the service-switching-behavior taxonomy after Keaveney (Journal of Marketing 1995) with eight classic categories (price, core service failure, encounter, recovery, competition, trust, etc.) plus two modern extensions (feature gap, low usage). Detail matrices are shown conditionally only for the chosen category (display logic). Plus a retention-lever question and comeback likelihood (0–10) for win-back segmentation.
Open templateAn inline survey immediately after using a specific feature in an app, SaaS or platform. Four questions plus a free comment: helpfulness (Happiness from the HEART framework, Google UX Research 2010), task success (could the user achieve what they wanted) and the KANO question pair (Kano 1984) — "if the feature were there / weren't there". The combined answer pattern yields a classification into five categories: must-be, one-dimensional, attractive, indifferent, reverse — direct roadmap input for product management. Dynamically configurable per URL parameter for many features from the same template.
Open templateA post-service survey after a repair, maintenance, installation or technical consultation. Captures both dimensions of service quality after Grönroos (European Journal of Marketing 1984): technical quality (what was delivered — expertise, fulfillment, turnaround time) and functional quality (how it was delivered — reception, information, advice). Rated on the German school-grade principle (1–6) — understandable to DACH customers without explanation. Plus a repeat indicator (first-time vs. regular vs. switching customer) and classic NPS. For workshops, IT service, electronics repair, opticians, plumbing — any industry with a service-after-appointment model.
Open templateThe canonical NPS survey after Reichheld 2003 (HBR "The One Number You Need to Grow"). One central recommendation question on the 0–10 scale plus an open rationale, complemented by a compact demographics block (age, gender, length of customer relationship, usage frequency). For regular loyalty trends and simple wave comparisons.
Open templateA CSAT survey with the three central ACSI items (Anderson & Fornell 1994): overall satisfaction, expectation fulfillment, comparison to the ideal. On the proven 7-point scale — comparable to ACSI benchmarks. For regular trend measurement with identical items across waves, plus usage frequency, willingness to recommend and open improvement suggestions.
Open templateCES after Dixon et al. 2010, HBR ("Stop Trying to Delight Your Customers") — measures how easily customers could resolve their issue. Research core: reducing friction predicts loyalty more strongly than delight. Includes a touchpoint matrix with six typical service steps (find contact, describe the issue, get an answer, resolution), a friction-identifier multiple choice and open improvement fields.
Open templateA short pop-up survey for support and help websites. Combines three classic website metrics: satisfaction (CSAT), task completion and recommendation (NPS-like). Shows directly whether the website does what it's meant to.
Open templateA rating of a single hotline call right after the conversation. CSAT, First Call Resolution (FCR), agent rating across five dimensions, classic NPS (0–10) plus touchpoint analysis (which self-service resources were used before the call).
Open templateNeighborhood, traffic, climate, urban development — participation documented in a legally sound way.
More on citizen participationCapturing perceived quality of life in the residential area. A detail matrix with 19 neighborhood dimensions (accessibility, public transport, parking, greenery, air quality, microclimate, noise, cleanliness, safety day/night, local supply, medical care, childcare, meeting opportunities, image, participation) plus open concerns, willingness to participate and demographics incl. length of residence. Repeatable identically as a tracking survey. Based on Eurostat Urban Audit (EU quality-of-life standard), BBSR indicators and the Karlsruhe citizen survey 2024.
Open templateCapturing mobility behavior and acceptance of transport-policy measures. Rating of the traffic situation for car/bike/pedelec/public transport/on foot, actual usage frequency (modal split), acceptance of 10 measures with clearly named trade-offs (reducing parking spaces, 30 km/h zones, priority for public transport), cycling promotion, an optional commuter block with display logic (distance, choice of transport, reasons). Based on SrV (TU Dresden) and the Karlsruhe mobility survey 2024.
Open templateCapturing climate-protection awareness, acceptance of political measures, personal behavior and heat-adaptation wishes. Six blocks: perception of climate change, acceptance of 10 political measures, personal behavior (12 behavior items on consumption/mobility/housing/diet), municipal adaptation measures, obstacles and desired support. Provides the attitude-behavior-gap analysis as a lever for action. Based on the BMUV environmental-awareness study, Münster 2023 climate-protection citizen survey and the Theory of Planned Behavior (Ajzen 1991).
Open templateAn upstream survey for larger urban-development and participation processes (ISEK, mission-statement procedures, neighborhood development). Captures the prioritization of challenges, the importance of 25 municipal projects, willingness to participate in eight participation formats (from survey through online consultation to long-term engagement), trust in city actors and information preferences. Based on the Karlsruhe ISEK-2040 citizen survey 2024, Reed et al. 2009 stakeholder analysis and Arnstein 1969 Ladder of Citizen Participation.
Open templateA substantial citizen survey on the state of volunteering: engagement status (with branching for active, interested and non-engaged people), areas, motivation, appreciation, association life, challenges, concrete improvement wishes. 36 questions across 10 pages with display logic. Sociodemographic data deliberately at the end (lower drop-off, no anchor bias). Adopted from the Lower Saxony state parliament (enquete commission 2021).
Open templateData collection for producing a qualified rent index under § 558d BGB — from the tenant's perspective. 40 items in 12 blocks: tenancy, landlord identification, rent components (net/service charges/surcharges), floor area, kitchen, flooring, sanitary fittings, outdoor area, location (traffic noise), building services, parking, accessibility, household and income. Methodological basis: MsRG 2021, MsV 2022, guidance from the BMWSB. With a duty to provide information under Art. 238 § 2 EGBGB. Pairs with the landlord template for a complete rent-index data basis. Addressees: municipal administrations, appraisal committees, statistics offices.
Open templateData collection for producing a qualified rent index under § 558d BGB — from the landlord's perspective. 46 items in 10 blocks: tenancy, full rent components (net cold rent, heating/service charges, all surcharges), modernization increases under § 559 BGB, contract type (stepped/index), apartment with energy-certificate detail, building type, modernization history (thermal insulation, component years, 10-element fittings matrix), heating (type, year built, system, contracting), window type. Statutory duty to provide information under Art. 238 §§ 2–4 EGBGB / MsRG 2021 — fine of up to €5,000 for refusal. Pairs with the tenant template.
Open templateRegistration, experience, learning transfer, sponsoring — from workshop to major event.
More on events & seminarsA functional registration form for conferences, workshops and conventions. Captures contact data (name, organization, email), attendance days, workshop or track choice, catering preferences (vegetarian, vegan, halal, gluten-free) and accessibility. Incl. a special-requests field. Adaptable in a GDPR-compliant way.
Open templateA pre-event survey of registered participants to sharpen the program — Kirkpatrick Level 0 (expectations). Captures prior knowledge, personal learning goals, topic prioritization, format preferences and concrete Q&A questions. Results help speakers adjust the program level and set focal points. To be sent 7–14 days before the event.
Open templateMeasures actual learning transfer six weeks after an event — Kirkpatrick Level 3 "Behavior/Transfer" (1959), complemented by LTSI items from Holton 1996. Separates event enthusiasm from real impact. Captures application frequency, impact indicators (efficiency, quality, new perspectives, collaboration), transfer barriers (classic LTSI factors: time, manager support, opportunities, tools) and refresher needs. Industry standard for effective training: 40–60% application rate.
Open templateA comprehensive participant assessment across five blocks: general (atmosphere, learning content, catering), specific activities, day-by-day rating of sessions, closing open fields and recommendation with a conditional follow-up. A template for multi-day trainings, workshops, conferences.
Open templateA full post-event survey for multi-day conferences, professional congresses and conventions — academic and industrial. Nine topic blocks: overall impression, program quality, organization and check-in, networking and catering, venue, program materials, free suggestions, returning with a barrier analysis, demographics. 37 questions with Likert matrices, multiple choice and open fields. An optional follow-up-conversation block. Generalized from an actually conducted ICIS conference survey.
Open templateA post-webinar survey after the first two levels of the Kirkpatrick model of training evaluation (1959): Level 1 (reaction — content, speaker, technology, format, interactivity) and Level 2 (learning — self-reported knowledge gain and intention to apply). Plus classic NPS and open fields for content and topic suggestions. Deliberately online-specific: a separate block on technical quality (audio, video, platform), interactivity rating. Complements the 6-week follow-up template for Level 3 (behavior change).
Open templateA full post-event survey for major events — sports matches, concerts, festivals, trade fairs, public festivals. Nine blocks: occasion and company, catering (selection, prices, quality, waiting times), service staff, wayfinding and safety, atmosphere and mood, overall impression with NPS revisit and recommendation, demographics incl. arrival. 33 items across 5-point Likert matrices, multiple choice and open fields. Generalized from actual visitor surveys of German professional clubs 2021–2024.
Open templateA specialized post-event survey for VIP, hospitality and premium-ticket areas (boxes, VIP lounges, business clubs). Eight blocks: reception and atmosphere, catering quality (food, drinks, service), service staff, networking value (especially critical in the hospitality context), depth of experience and exclusivity, overall impression with rebooking and recommendation, context (private/business) and demographics. 25 items. Generalized from actual VIP surveys of German professional clubs.
Open templateCaptures arrival and departure behavior at major events — for traffic planning with the municipality, transport association and mobility partners. Five blocks: arrival behavior (distance, 11 transport options, decision reasons), rating of arrival (waiting times, staff, wayfinding), service offerings (park-and-ride, shuttle, special public-transport fares), willingness to switch to climate-friendly arrival with 12 concrete measures, departure. Provides modal-split data. Based on SrV (TU Dresden), Currie & Shalaby 2012 (special-event traffic).
Open templateA modular survey on sponsoring impact in a sports context — usable by professional clubs, esports organizations and regional sports clubs. Seven blocks: relationship to the club/team/event, unaided and aided sponsor awareness (recall + recognition), likeability and image fit, impact on brand perception, purchase and loyalty impact, audience profile with esports and regional modules (gaming hours, streaming, regional attachment), demographics. Methodological basis: Aaker 1991 brand equity, Keller 1993 CBBE, Cornwell & Maignan 1998, Meenaghan 2001 image transfer.
Open templatePretest, quotas, waves, experiments, thesis — methodologically clean.
More on academic researchA meta-survey for quality-assuring your own questionnaire — presented to a group of 3–8 pretest people after they've filled in the actual questionnaire. Modeled on Willis 2005 (cognitive interviewing) and the four cognitive steps after Tourangeau, Rips & Rasinski 2000: comprehension, retrieval, judgment, response. Identifies problematic questions, unclear terms, double-barreled items, sensitive topics and format issues — before the real collection starts.
Open templateA structural standard template for empirical student theses — consent, warm-up questions, main-part placeholder, a standard demographics block (age, gender, education, employment situation, income — all optional with a "prefer not to say" option) and a closing with optional results delivery. Modeled on Dillman 2014 (Tailored Design Method) and Porst 2014. You insert your actual research items in the main part.
Open templateMeasuring the perceived quality of study across three dimensions: teaching and learning processes, facilities and equipment, service offerings. 23 items, modeled on SERVPERF (Cronin & Taylor 1992) and adapted for the university context. For quality assurance and accreditation.
Open templateStudents' assessment of a lecture across three topic blocks (content and structure, instructor, scope and difficulty) plus overall rating, free suggestions and demographics. 5-point Likert scale, around 13 quantitative statements + 3 open fields. For formal quality assurance and accreditation reports.
Open templateStudents' assessment of a seminar with a focus on assignments, workload and didactic support. Three topic blocks (content and structure, exercises, instructor) plus overall rating, free suggestions and demographics. 5-point Likert scale, around 14 quantitative statements + 3 open fields.
Open templateA short 1-page assessment of a single workshop or training day. Eight core indicators: prior knowledge, learning success, practical relevance, recommendation, speaker expertise, didactics, organization. 2–3 minutes — optimized for a high response rate. Ideal as a standard survey for regularly repeated trainings.
Open templateA teaching and adaptation template for A/B test surveys. Demonstrates two test types: an A/B/C test at question level (three movie descriptions) and an A/B test at page level (two airline scenarios). With shared rating questions for causal comparability. For marketing, UX and social research.
Open templateA validated survey instrument for individual mentoring relationships from the perspective of both parties. Four constructs (stability, team alignment, goal achievement, satisfaction) of 10 items each plus conditions (experience, duration, hierarchy distance). From the dissertation of Anna Feldhaus (University of Siegen 2021). Pairs with the team template for multi-perspective analysis.
Open templateHow does an individual mentoring relationship affect the surrounding team? Eight constructs (participation, expectations, team orientation, team communication, team effectiveness, learning effectiveness, team cohesion, team climate) with ~80 validated items. From the dissertation of Anna Feldhaus (University of Siegen 2021). Companion to the mentor/mentee template.
Open templateHealthcare, NGO, education, tourism, training — sorted, not exhaustive.
More on further use casesCapturing patient satisfaction after an outpatient visit. Six blocks (practice contact, organization & equipment, practice team, medical care, overall impression with recommendation, demographics). School grades 1–5 as an intuitive DACH scale. Includes Net Promoter Score and an optional block for multi-doctor practices. Based on the Picker Institute patient-experience methodology, IQTIG standard patient surveys and the typical DACH practice sample analysis.
Open templateA patient survey after inpatient rehabilitation, follow-up treatment or a spa stay. Seven blocks including a central treatment-outcome block after the WHO ICF (pain, mobility, mental state, everyday life, work), a follow-up and aftercare block and a rating of all therapy components (physio, sport, psycho, training, occupational, nutrition). Recommended sending 8–12 weeks after discharge. Based on the validated DRV post-rehab patient survey (German pension insurance, standard since 2006), IQTIG methodology standards and Picker Institute inpatient dimensions.
Open templateA universal club-member survey for sports clubs, cultural clubs, professional associations and NGOs. Seven blocks (membership, satisfaction, club life & identification, volunteering, finances & fees, values & feedback, demographics). School grades 1–6 for fine differentiation with smaller samples. Includes NPS, a volunteering-potential block (35+ activity areas) and a fee-acceptance question. Based on the DOSB club-development framework, the ASVÖ member survey 2024 and Becker & Walper 2018 on member retention.
Open templateAn evaluation of the school from the perspective of students aged 8–17. Six topic blocks (general wellbeing, school wellbeing, relationship with teachers, class climate, worries and burdens, open feedback). 25 items in age-appropriate language. Comparable to the annually published School Barometer national figures. Based on the German School Barometer 2024 (Robert Bosch Foundation, a representative survey of 1,530 students), the secondary-school wellbeing survey (South Tyrol) and the KIDSCREEN model.
Open templateA self-evaluation of the teaching staff — experience of strain, heterogeneity of the student body, collaboration among staff, perception of school leadership, professional development. Six blocks with 35 Likert items in total plus three open fields. Methodologically grounded in the German School Barometer 2024 teachers, the South Tyrol teacher feedback for upper secondary and the AVEM model of work-related strain (Schaarschmidt & Fischer 1996). Comparison with School Barometer national figures possible.
Open templateA parent survey on their child's school experience. Five topic blocks with perception of the child's wellbeing, rating of teaching quality, information and communication from the school, trust and participation opportunities, performance requirements. 28 items including open fields. Methodological basis: German School Barometer 2024 parents (Robert Bosch Foundation, parallel to the student survey) and Sacher 2014 on parent-school cooperation. Comparison with the parallel student survey reveals the parent-child discrepancy in wellbeing.
Open templateA patient survey on perceived service quality across six dimensions: tangibles, reliability, responsiveness, assurance, empathy, administrative processes. 26 items, SERVPERF adapted for the hospital context. For KTQ/JCI certification and quality reports under § 136b SGB V.
Open templateA post-stay survey for hotels with a mix of different question types: single and multiple choice (travel context), slider rating across six hotel dimensions (staff, facilities, cleanliness, comfort, value for money, location), free comments and an optional photo upload for user-generated content on the hotel website.
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