QUESTIONSTAR

Alternative to Sogolytics: Logic, quotas and languages without per-project caps, unlimited responses in paid plans and GDPR-compliant EU hosting.

Piping, loops, automatic translation into 106 languages and significance tests, in the Free plan too. Team use with unlimited users from PROFESSIONAL (business) or RESEARCHER (academic).

9.70 million fully completed questionnaires · 130,000+ users. Used by companies, universities and public institutions across Europe.

Universities and companies trust QUESTIONSTAR: Technical University of MunichLMU MunichUniversity of ZurichUniversity of BernFU BerlinAudiVodafoneLANXESSMETROCharitémore customer references

Watercolor illustration: a half-open filing drawer with neatly ordered response cards and one highlighted tab, a finished report sheet in front, no people.

When Sogolytics is a fit

Sogolytics LLC is based in Herndon, Virginia (USA), and was founded in 2013. Until 2022 the product was called SoGoSurvey; the rebrand was announced in August 2022, and the self-serve plans are still sold as "SogoSurvey by Sogolytics". In several situations, Sogolytics may be the better choice:

  • When you work in US healthcare with protected health information. Sogolytics offers a standard BAA and HIPAA features in the Enterprise plan, and its security page states ISO/IEC 27001:2022 certification, annual SOC 2 Type II audits and alignment with GDPR, HIPAA and FERPA.
  • When you run an employee or customer experience program. Enterprise modules cover employee engagement, pulse, 360-degree feedback, eNPS and key driver analysis (employee engagement), plus CX case management with alerts, action plans and SMS invitations, per the pricing page.
  • When you collect responses without an internet connection. The mobile app for iOS and Android has an offline mode that syncs on reconnect; kiosk mode is included in all plans.
  • When you want AI help inside the tool. An AI survey builder (with daily caps) and AI answer suggestions are available on all plans, per the feature list; text responses can be analyzed for sentiment and topics.
  • When you want someone else to build or run the study. Sogolytics offers a survey development service at $350 per survey (up to 25 questions, from Pro) and managed research with panel recruitment.

Use QUESTIONSTAR when...

Sogolytics offers crosstabs, SPSS export and Word, PowerPoint and PDF reports on every plan. The main differences are per-project caps, user and language limits, API access and hosting.

  • ...when your questionnaire needs more logic than a per-project cap allows. QUESTIONSTAR: logic with multiple conditions, quotas, block randomization, loops and piping, in every plan, without per-project limits. Sogolytics includes logic, piping and quotas in every plan, including Free Pro, and limits how often each can be used per project, per its feature list: skip logic 1 / 5 / 50, display logic 1 / 5 / 10, piping 1 / 5 / 10 and response quotas 1 / 5 / 20 (Free Pro / Pro / Pro Max); no per-project cap is listed for Enterprise.
  • ...when more than one person works on surveys. QUESTIONSTAR: user management with unlimited users from PROFESSIONAL (business, €995/year, 10 active surveys) or RESEARCHER (academic, €295/year, 25 active surveys). At Sogolytics, "Individual plans are single-user accounts", per the pricing FAQ; sub-users, roles and permissions are part of Enterprise, priced on request based on responses and admin users.
  • ...when response volume is hard to predict. QUESTIONSTAR: unlimited responses in paid plans. Sogolytics Pro includes 15,000 responses per year (1,250 per month with monthly billing), Pro Max 40,000 per year (3,000 per month); unused responses do not roll over, per the pricing page.
  • ...when survey data should stay in the EU. QUESTIONSTAR: GDPR-compliant EU hosting at IONOS in Germany, ISO 27001 certified data centers, DPA directly downloadable. Sogolytics states that "all customer data is hosted in secure, geographically distributed data centers within the United States" (security page) and is self-certified under the EU-U.S. Data Privacy Framework (privacy policy); an EU data residency option is not publicly documented.
  • ...when your survey runs in many languages. QUESTIONSTAR: automatic translation into 106 languages and unlimited language versions, in every plan. Sogolytics allows 2 / 3 / 30 languages per project (Free Pro / Pro / Pro Max) and translates automatically via Bing Auto Translate.
  • ...when you connect surveys to other systems or your AI assistant. QUESTIONSTAR: REST API, webhooks and native MCP server in all plans, plus Zapier and n8n. At Sogolytics the Web API is "available only in our Enterprise plan"; Zapier is available; webhooks and an MCP server are not publicly documented.

Feature comparison

Point by point, without marketing phrasing. Note: QUESTIONSTAR prices in EUR. Sogolytics prices as shown on sogolytics.com/online-survey-tool/pricing on October 22, 2026, in USD. Per the vendor's terms, fees exclude VAT and sales taxes. "Not publicly documented" means: not described in the public sources, not: not available.

CriterionQUESTIONSTARSogolytics
Pricing modelPlan based on the number of simultaneously active surveys; unlimited users from PROFESSIONAL (business) or RESEARCHER (academic)Self-serve plans per account, single user; Enterprise on request, based on responses and admin users
Free entryFREE: 1 active survey, 50 responses per survey, all survey features, QS notice in the questionnaireFree Pro: 15 projects/year, 100 responses per project, 200 responses/year, feature caps per project
Paid plansMONTHLY €59/month per active survey (1-5 surveys); STANDARD €395/year (3 active surveys); PROFESSIONAL €995/year (10 active surveys)Pro $66/month billed $788 annually or $99/month billed monthly; Pro Max $99/month billed $1,188 annually or $199/month billed monthly
ResponsesUnlimited in paid plansPro 15,000/year (1,250/month on monthly billing); Pro Max 40,000/year (3,000/month); no rollover
Team useUser management with unlimited users from PROFESSIONAL (business) or RESEARCHER (academic)Single user on Free Pro, Pro and Pro Max; sub-users, roles and permissions in Enterprise
Questionnaire logicMultiple conditions, quotas, block randomization, loops, piping, in every planSkip logic 1 / 5 / 50, display logic 1 / 5 / 10, piping 1 / 5 / 10, response quotas 1 / 5 / 20 per project (Free Pro / Pro / Pro Max); no per-project cap listed for Enterprise; loops not publicly documented
Multilingual supportUnlimited language versions, automatic translation into 106 languages, in every plan2 / 3 / 30 languages per project; automatic translation via Bing
CrosstabsYes, in every planYes, on all plans
Significance testst-tests and more, in every planStatistical report (mean, median, standard deviation and more) on all plans; significance tests in reports not publicly documented
Data exportSPSS (.sav) with variable labels, value labels and measurement level, CSV, Excel, in every planSPSS (.sav), Excel, CSV and XML on all plans including Free Pro; JSON also available; labels in the .sav not publicly documented
Report exportEditable Word, PowerPoint and Excel reports + PDF, in every planWord, Excel and PowerPoint (including native editable charts) on all plans; PDF also available
Built-in AINo built-in AI text analysis; AI via MCP with your own AI chatAI survey builder (daily caps) and AI answer suggestions on all plans; sentiment and topic analysis of text responses
BrandingCustom branding (CI) in every plan; Whitelabel from MONTHLY (academic from CHAIR); custom domain as add-on in PROFESSIONAL, included in CUSTOM and CAMPUSLogo, themes, headers and footers on all plans (theme caps); custom survey domain Enterprise only; removal of Sogolytics branding not publicly documented
API / AIREST API, webhooks, native MCP server in all plansWeb API Enterprise only; Zapier; webhooks and MCP server not publicly documented
SSO for user accountsSAML add-on in PROFESSIONAL, included in CUSTOM and CAMPUS; eduGAIN and national federations from CHAIR on request, included in CAMPUSSAML and LDAP, Enterprise only
HostingGDPR-compliant EU hosting (IONOS, Germany), ISO 27001 certified data centersData centers in the United States (security page); sub-processors include Microsoft Azure; EU-U.S. Data Privacy Framework self-certified
Certifications and complianceISO 27001 certified data centers (IONOS)ISO/IEC 27001:2022, SOC 2 Type II, HIPAA (BAA, features in Enterprise), FERPA aligned
DPADirectly downloadableGDPR Addendum part of the terms; DPA available on request
Offline collectionNo offline appiOS/Android app with offline mode; kiosk mode on all plans
SupportEmail and phone on all plans, including FreeEmail on all plans (Free: within 12 hours); live chat and phone from Pro Max; dedicated success manager in Enterprise
EducationSTUDENT, RESEARCHER, CHAIR with public prices; CAMPUS on request; proof of academic status required50% off Pro for one year, renewable, with an academic email; further conditions on the vendor's academic page

See sample exports: View sample .sav · Screenshot QS export dialog · Sample Office report (PPTX)

Start for freeView sample report

Switching over: AI-assisted migration via MCP

Sogolytics exports the questionnaire as a Word, PDF or scanner-ready file on all plans, and survey structure and data as XML. Responses can be downloaded as Excel, CSV, SPSS (.sav), XML or JSON (export formats); the SPSS export runs in batches of up to 10,000 responses. QUESTIONSTAR currently offers no dedicated Sogolytics importer; the AI-based MCP path handles the reconstruction.

The path: AI-assisted migration via MCP

  1. Export the questionnaire as Word or PDF, or provide the survey link.
  2. Hand the file or link to an AI agent (Claude, ChatGPT, Cursor and others) with a QUESTIONSTAR MCP server.
  3. The AI reconstructs question texts, answer options and pages in QUESTIONSTAR; you add logic, quotas and language versions during review.

Limits of reconstruction: What gets carried over is what is visible in the source material. Skip and display logic, quotas, themes and integrations are not transferred automatically; you set them up again in the editor.

The time required depends on the complexity. For larger inventories we offer a guided migration service.

For ongoing data collection a clear cut-off date is advisable: close running surveys at Sogolytics, start new waves in QUESTIONSTAR. Export previous responses before your plan ends; per the terms, Sogolytics makes data available for export on request within 30 days after termination and may delete it afterward. You bring responses over as Excel or CSV via the MCP path if needed.

More on the MCP integration.

For businesses and universities

QUESTIONSTAR covers surveys from a single research group to a large corporation, with all survey features already in the Free plan.

  • Hosting: IONOS SE in Germany (EU), ISO 27001 certified data centers, in every plan. On-premise possible in the CUSTOM plan.
  • GDPR: DPA directly downloadable, sub-processor list public.
  • SSO: for user accounts an add-on in PROFESSIONAL, included in CUSTOM; for universities eduGAIN and national federations (InCommon, UKfed, SWITCHaai, DFN-AAI as the German example) from CHAIR on request.
  • Academic plans: STUDENT €29/month, RESEARCHER €295/year, CHAIR €895/year, CAMPUS on request.
  • Support: by email and phone for all customers, regardless of plan.

From around 30 to 50 simultaneously active surveys or with individual compliance requirements, get in touch with us directly. That is sorted out faster by phone or email than through a pricing page.

What Sogolytics does better in these situations: ISO/IEC 27001:2022 certification and SOC 2 Type II audits at company level, a BAA with HIPAA features for US healthcare, dedicated employee and customer experience modules, an offline mobile app, managed research services, and Section 508 compliance, two-factor authentication and audit logs listed on all plans (feature list).

Discuss an enterprise setup

Your data stays your data

Should QUESTIONSTAR ever stop convincing you, you get all your data out in full: as SPSS, CSV or Excel. Anytime, without cancellation, without extra fee, without asking. We treat data export as a baseline, not a bargaining chip.

Who is QUESTIONSTAR a good fit for as a Sogolytics alternative?

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For theses and research projects

When the study needs branching, quotas and several languages without per-project limits, and the data should land labeled in SPSS: QUESTIONSTAR STUDENT €29/month or RESEARCHER €295/year (25 active surveys), with proof of academic status. You can test every feature beforehand in the Free plan with 50 responses. Limit: if you collect data offline on tablets in the field, Sogolytics' offline app covers that; QUESTIONSTAR has no offline app.

More on academic research

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For HR teams

When employee surveys should run with GDPR-compliant EU hosting and several HR colleagues need access without per-seat pricing: QUESTIONSTAR PROFESSIONAL with user management. Limit: if you want a ready-made engagement, 360-degree and eNPS program with key driver analysis and data visibility rules per manager, Sogolytics' employee experience module is built for that.

More on HR surveys

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For CX teams

When customer feedback runs continuously and seasonal peaks should not hit a response cap: QUESTIONSTAR, with unlimited responses in paid plans and API, webhooks and MCP in every plan. Limit: if you need closed-loop case management with tickets, alerts and SMS invitations inside the survey tool, Sogolytics' CX module offers that.

More on customer feedback

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For market research and client reports

When questionnaires are complex and results go to clients as reports: QUESTIONSTAR, with logic, quotas and loops without per-project limits, significance tests and editable Office reports, in every plan. Limit: if a single user with a few logic rules per project and up to 15,000 responses per year is enough, Sogolytics Pro covers that, including SPSS and PowerPoint export.

More on further use cases

Common questions when switching from Sogolytics

Where is the data stored?

QUESTIONSTAR is hosted in Germany (EU) by IONOS in ISO 27001 certified data centers; the DPA is directly downloadable. According to the provider, Sogolytics hosts all customer data in data centers within the United States and is self-certified under the EU-U.S. Data Privacy Framework.

Can several people work in one account?

At QUESTIONSTAR, yes: user management with unlimited users from PROFESSIONAL (business) or RESEARCHER (academic). At Sogolytics, Free Pro, Pro and Pro Max are single-user accounts; multiple users with roles are part of Enterprise, priced on request.

What happens when I reach the response limit?

With QUESTIONSTAR in paid plans: nothing. No response limits, no per-response extra charges. Sogolytics Pro includes 15,000 responses per year and Pro Max 40,000; unused responses do not roll over. When you hit the limit, Sogolytics suggests upgrading or requesting custom limits from its sales team; prices for that are not publicly documented.

Does Sogolytics also export SPSS and PowerPoint?

Yes. Sogolytics exports SPSS (.sav), Excel and CSV as well as Word, PowerPoint and PDF reports on all plans. QUESTIONSTAR documents variable labels, value labels and measurement level in the .sav; for Sogolytics, labels in the .sav are not publicly documented. The quickest check is a test export from both tools.

Is there an academic discount?

QUESTIONSTAR has its own academic plans with public prices: STUDENT €29/month, RESEARCHER €295/year, CHAIR €895/year, CAMPUS on request, with proof of academic status. Sogolytics offers 50% off Pro for one year, renewable, if you sign up with an academic email, post feedback on social media and place a Sogolytics link on your institution's home page; other arrangements are possible on request.

Can I bring my Sogolytics surveys over?

Yes, via the AI-based MCP path from the Word or PDF export or the survey link. You bring previous responses over as Excel or CSV via the MCP path as well.

When does Sogolytics remain the better choice?

When you need a BAA and HIPAA features, run a structured employee or customer experience program, collect data offline, or want to hand survey design to a managed service.

Is phone support included in every plan?

Yes. QUESTIONSTAR includes phone and email support on all plans, including Free, for all customers. At Sogolytics, phone support starts with Pro Max, per its support page.

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Sogolytics and SoGoSurvey are trademarks of Sogolytics LLC (Herndon, Virginia, USA). QUESTIONSTAR has no business relationship with Sogolytics LLC. The mention serves product identification (nominative use). All comparison details refer to publicly available product information as of the last review on October 22, 2026.