QUESTIONSTAR

Alternative to SurveySparrow: Crosstabs, SPSS export and automatic translation in every plan, with unlimited responses in paid plans.

With piping, quotas, loops and significance tests, in the Free plan too.

9.70 million fully completed questionnaires · 130,000+ users. Used by companies, universities and public institutions across Europe.

Universities and companies trust QUESTIONSTAR: Technical University of MunichLMU MunichUniversity of ZurichUniversity of BernFU BerlinAudiVodafoneLANXESSMETROCharitémore customer references

Watercolor illustration: a long low table with a questionnaire, a crosstab grid, a chart slide with one highlighted bar and a small stack of language pages laid out side by side, no people.

When SurveySparrow is a fit

SurveySparrow is run by SurveySparrow Inc. (San Francisco, USA), launched in 2017, with a development center in Kochi, India. In several situations, SurveySparrow may be the better choice:

  • When surveys should feel like a chat. Conversational surveys are SurveySparrow's core product and are included in every plan, including the free one, alongside classic surveys (pricing).
  • When you run a closed-loop CX program. NPS, CSAT and CES surveys, workflows and built-in ticketing come from one vendor; in Enterprise, SurveySparrow adds SMS and WhatsApp distribution, a mobile SDK, AI text analytics with CogniVue (topics, sentiment, key drivers) and, as an add-on, website and in-app Spotchecks (pricing). QUESTIONSTAR has no built-in AI text analysis and no native mobile SDK.
  • When you need more than surveys, connected to your tools. SurveySparrow also sells review management, 360 assessments, document generation and research plans with MaxDiff, Conjoint, Van Westendorp and Gabor-Granger. Zapier, Slack and Microsoft Teams integrations are included in every plan; HubSpot, Mailchimp and Jira from Starter; Zendesk, Freshdesk and Intercom from Business (pricing).
  • When you collect data offline in the field. The SurveySparrow Go app turns a mobile device into an offline survey kiosk; per its pricing, offline mode is part of Enterprise, and offline devices are an add-on. QUESTIONSTAR has no offline app.
  • When you need a choice of hosting regions and SOC 2 or HIPAA compliance. SurveySparrow hosts on AWS and lets customers choose one of seven primary regions, including Frankfurt, on terms agreed with SurveySparrow (data hosting policy), and states SOC 2 Type II and ISO/IEC 27001:2022 certification; HIPAA with a BAA is available in Enterprise, and GDPR, CCPA and WCAG compliance are listed for every plan (pricing).

Use QUESTIONSTAR when...

SurveySparrow offers dashboards and custom reports in every plan and, starting with Business, crosstabs, piping and quotas. QUESTIONSTAR includes all survey and analysis features in every plan and does not cap responses in paid plans.

  • ...when you want to know whether a difference is statistically significant. QUESTIONSTAR: filters, crosstabs, group comparisons, t-tests and more significance tests, in every plan including Free. SurveySparrow offers cross-tabulation from Business; chi-square, Fisher's exact and column-proportion tests are described for a CrossTab dashboard widget; the plan that includes it is not publicly documented.
  • ...when your data should flow straight into SPSS. QUESTIONSTAR: SPSS export (.sav) with variable labels, value labels and measurement level, in every plan. Per its pricing page, SurveySparrow includes SPSS file export in Enterprise only; CSV and XLSX are available in all plans. Whether its SPSS file carries labels is not publicly documented.
  • ...when respondents should only see the questions that concern them. QUESTIONSTAR: logic with multiple conditions, quotas, block randomization, loops and piping, in the Free plan too. SurveySparrow: display and skip logic from Basic, randomization from Starter, answer piping and quotas from Business, Loop and Merge in Enterprise.
  • ...when your survey should be translated automatically. QUESTIONSTAR: automatic translation into 106 languages, unlimited language versions, in every plan. SurveySparrow offers multilingual surveys from Starter, listed as manual translation on its pricing page (the help article also shows a Google Translate option); automatic translation into 130+ languages and translation of responses are in Enterprise.
  • ...when you do not want to count responses. QUESTIONSTAR: unlimited responses in paid plans. SurveySparrow plans billed yearly include 2,500 (Basic), 15,000 (Starter) or 36,000 (Business) responses per year; per its pricing FAQ, extra responses are bought through sales and unused purchased responses expire with the billing cycle.
  • ...when several people work on surveys. QUESTIONSTAR: user management with unlimited users from PROFESSIONAL (business, €995/year, 10 active surveys) or RESEARCHER (academic, €295/year, 25 active surveys). SurveySparrow includes 1 user in Basic and Starter and 3 in Business; additional users cost $49 per user per month (pricing). Survey collaboration and shared folders are available in every plan.
  • ...when a finished report should stand at the end. QUESTIONSTAR creates analysis reports as editable Word, PowerPoint and Excel files, plus PDF. SurveySparrow exports reports as PDF or PPTX; a Word export is not publicly documented.

Feature comparison

Point by point, without marketing phrasing. Note: QUESTIONSTAR prices in EUR. SurveySparrow prices as shown on surveysparrow.com/pricing on October 22, 2026, in USD (European visitors see the same figures with a € sign), per month, flat per plan including the stated users, billed yearly or quarterly; the pricing page does not state how taxes are handled. "Not publicly documented" means: not described in the public sources, not: not available.

CriterionQUESTIONSTARSurveySparrow
Pricing modelPlan based on the number of simultaneously active surveys; unlimited users from PROFESSIONAL (business) or RESEARCHER (academic)Plan per account with included users (1 / 1 / 3) and a response allowance; additional users $49/user/month
Free entryFREE: 1 active survey, 50 responses per survey, all survey features, QS notice in the questionnaireFree: 1 user, 3 active classic surveys, 10 questions per survey, 75 responses per quarter; 14-day trial with Business features, no credit card
Paid plansMONTHLY €59/month per active survey (1-5 surveys); STANDARD €395/year (3 active surveys); PROFESSIONAL €995/year (10 active surveys)Billed yearly: Basic $19, Starter $39, Business $79 per month ($228 / $468 / $948 per year); billed quarterly: $39 / $59 / $149 per month; Enterprise on request
ResponsesUnlimited in paid plansBilled yearly: 2,500 / 15,000 / 36,000 per year; billed quarterly: 600 / 3,600 / 9,000 per quarter; more via sales
Questionnaire logicMultiple conditions, quotas, block randomization, loops, piping, in every planDisplay and skip logic from Basic; randomization from Starter; piping and quotas from Business; Loop and Merge in Enterprise
Live resultsYes, in every planDashboards and custom reports in every plan
CrosstabsYes, in every planFrom Business
Significance testst-tests and more, in every planChi-square, Fisher's exact and column-proportion tests in a CrossTab dashboard widget; plan not publicly documented
Data exportSPSS (.sav) with labels and measurement level, CSV, Excel, in every planCSV and XLSX in all plans; SPSS file in Enterprise; labels not publicly documented
Report exportAnalysis reports as editable Word, PowerPoint and Excel files + PDF, in every planPDF and PPTX; scheduled reports from Starter; exports to SFTP and Excel Online documented; Word not publicly documented
Multilingual supportUnlimited languages, automatic translation into 106 languages, in every planMultilingual surveys from Starter (listed as manual translation; the help article also shows a Google Translate option); automatic translation into 130+ languages in Enterprise
BrandingCustom branding (CI) in every plan; Whitelabel from MONTHLY (academic from CHAIR); custom domain as add-on in PROFESSIONAL, included in CUSTOM and CAMPUSCustom logo from Business; custom CSS and custom domain in Enterprise
AI text analysisNo built-in AI text analysis; via MCP server with your own AI chatCogniVue (topics, sentiment, key drivers) in Enterprise
API / AIREST API, webhooks, native MCP server in all plansREST API from Basic (500 to 1,000 calls/day); webhooks from Business; official Claude connector to create, distribute and analyze surveys, plus a ChatGPT app; plan not publicly documented
SSO for user accountsSAML add-on in PROFESSIONAL, included in CUSTOM and CAMPUS; eduGAIN and national federations from CHAIR on request, included in CAMPUSSAML SSO in Enterprise
Offline collectionNo offline appSurveySparrow Go app in Enterprise
HostingGDPR-compliant EU hosting (IONOS, Germany), ISO 27001 certified data centersAWS; seven regions selectable on agreed terms, including EU (Frankfurt); default may be US (Virginia)
DPADirectly downloadablePublic web page and PDF, part of the terms of service
SupportEmail and phone on all plans, including FreeFree: community; email from Basic; chat from Business; phone in Enterprise
EducationSTUDENT, RESEARCHER, CHAIR with public prices; CAMPUS on request; proof of academic status required50% off for students on request

See sample exports: View sample .sav · Screenshot QS export dialog · Sample Office report (PPTX)

Start for freeView sample report

Switching over: AI-assisted migration via MCP

SurveySparrow exports responses as CSV or XLSX in every plan and as an SPSS file in Enterprise. A file export of the questionnaire is not publicly documented; survey and question objects are available through its REST API v3. QUESTIONSTAR currently offers no dedicated SurveySparrow importer; the AI-based MCP path handles the reconstruction.

The path: AI-assisted migration via MCP

  1. Provide the survey link, or the survey and question data from the SurveySparrow API.
  2. Hand the link or data to an AI agent (Claude, ChatGPT, Cursor and others) with a QUESTIONSTAR MCP server.
  3. The AI reconstructs question texts, answer options and pages in QUESTIONSTAR; you add logic and language versions during review.

Limits of reconstruction: What gets carried over is what is visible in the source material. Logic, piping, quotas, workflows, webhooks and custom design are not transferred automatically; you set them up again in the editor.

The time required depends on the complexity. For larger inventories we offer a guided migration service.

For ongoing data collection a clear cut-off date is advisable: close running surveys at SurveySparrow, start new waves in QUESTIONSTAR. You export previous responses as CSV or XLSX and bring them over via the MCP path if needed.

More on the MCP integration.

For businesses and universities

QUESTIONSTAR covers surveys from a single research group to a large corporation, with all survey features already in the Free plan.

  • Hosting: IONOS SE in Germany (EU), ISO 27001 certified data centers, in every plan. On-premise possible in the CUSTOM plan.
  • GDPR: DPA directly downloadable, sub-processor list public.
  • SSO: for user accounts an add-on in PROFESSIONAL, included in CUSTOM; for universities eduGAIN and national federations (InCommon, UKfed, SWITCHaai, DFN-AAI as the German example) from CHAIR on request.
  • Academic plans: STUDENT €29/month, RESEARCHER €295/year, CHAIR €895/year, CAMPUS on request.
  • Support: by email and phone for all customers, regardless of plan.

From around 30 to 50 simultaneously active surveys or with individual compliance requirements, get in touch with us directly. That is sorted out faster by phone or email than through a pricing page.

What SurveySparrow does better in these situations: a choice of seven AWS hosting regions, SOC 2 Type II and HIPAA with a BAA, offline collection with the Go app, and native integrations with Salesforce, Dynamics 365, ServiceNow, Power BI and Tableau in Enterprise.

Discuss an enterprise setup

Your data stays your data

Should QUESTIONSTAR ever stop convincing you, you get all your data out in full: as SPSS, CSV or Excel. Anytime, without cancellation, without extra fee, without asking. We treat data export as a baseline, not a bargaining chip.

Who is QUESTIONSTAR a good fit for as a SurveySparrow alternative?

Icon: watercolor illustration of a graduation cap - students

For theses

When the thesis needs significance tests and the data should land cleanly labeled in SPSS: QUESTIONSTAR STUDENT €29/month, with all analysis features. You can test every analysis beforehand in the Free plan with 50 responses. Limit: if a short survey with descriptive results is enough, SurveySparrow's free plan (75 responses per quarter, 10 questions per survey) or its 50% student discount may be the simpler route.

More on academic research

Icon: watercolor illustration of a report with charts - reporting

For teams with regular reporting

When results go regularly to management, departments or clients: QUESTIONSTAR delivers crosstabs, significance tests and editable PowerPoint, Word and Excel reports in every plan, with unlimited users from PROFESSIONAL. Limit: if three users, crosstabs and PDF or PPTX reports are enough and your volume stays within 36,000 responses per year, SurveySparrow Business is also sufficient.

More on further use cases

Icon: watercolor illustration of several characters converging into one block, languages

For international surveys

When surveys run in many languages: QUESTIONSTAR translates automatically into 106 languages, even in the Free plan. Limit: SurveySparrow Enterprise translates into 130+ languages and also translates responses; if you are on Enterprise anyway, or have translations done professionally, this argument carries little weight.

More on further use cases

Icon: watercolor illustration of an NPS gauge with a needle

For customer feedback

When customer surveys should be analyzed with crosstabs and filters and delivered as a report, without counting responses: QUESTIONSTAR, with unlimited responses in paid plans. Limit: if you need closed-loop ticketing, SMS or WhatsApp distribution, in-app surveys or built-in AI text analytics, SurveySparrow covers that more completely.

More on customer feedback

Common questions when switching from SurveySparrow

Is SurveySparrow reputable?

Yes. SurveySparrow Inc. is based in San Francisco and launched the product in 2017. It states SOC 2 Type II and ISO/IEC 27001:2022 on its security page and publishes its DPA.

Where is the data stored?

QUESTIONSTAR is hosted in Germany (EU) by IONOS in ISO 27001 certified data centers. SurveySparrow hosts on AWS; customers can choose among seven regions, including Frankfurt, on terms agreed with SurveySparrow; if no region is designated, SurveySparrow may store the data in the US (Virginia) by default, according to its data hosting policy. Both offer a DPA.

What distinguishes the pricing models?

SurveySparrow charges per account, with included users and a response allowance; features such as crosstabs, piping and quotas start with Business, and SPSS export, automatic translation and a custom domain with Enterprise. QUESTIONSTAR charges by simultaneously active surveys; all survey and analysis features are included in every plan, with unlimited users from PROFESSIONAL (business) or RESEARCHER (academic). Which option fits better depends on which analyses you need, how many people collaborate and how many responses you collect.

What happens when I reach the response limit?

With QUESTIONSTAR in paid plans: nothing. No response limits, no per-response extra charges. At SurveySparrow, each plan is available with a higher response tier, and additional responses are purchased through sales; unused purchased responses expire with the billing cycle, per its pricing FAQ.

Does QUESTIONSTAR analyze open-ended responses with AI?

Not with a built-in AI. You connect the AI chat of your choice (Claude, ChatGPT, Cursor and others) through the QUESTIONSTAR MCP server, in every plan. SurveySparrow offers built-in AI text analytics with CogniVue in Enterprise.

When does SurveySparrow remain the better choice?

When you want chat-style surveys, a CX program with ticketing and SMS or WhatsApp distribution, offline collection in the field, SOC 2 Type II, HIPAA with a BAA in Enterprise, or a choice among seven hosting regions.

Can I bring my SurveySparrow surveys over?

Yes, via the AI-based MCP path from the survey link or the API data. You bring previous responses over as CSV or XLSX via the MCP path as well.

Is phone support included in every plan?

Yes. QUESTIONSTAR includes phone and email support on all plans, including Free, for all customers. At SurveySparrow, phone support is part of Enterprise.

More comparisons

Show all comparisons

All comparisons at a glance

SurveySparrow is a trademark of SurveySparrow Inc. QUESTIONSTAR has no business relationship with SurveySparrow Inc. The mention serves product identification (nominative use). All comparison details refer to publicly available product information as of the last review on October 22, 2026.